Nature, problem and prospective of conch handcraft industry in Murshidabad district of West Bengal
Uttam Sarkar
The present research paper is based on primary survey conducted on conch shell industry of a Murshidabad district. The sample survey contains of 50 household units selected from the District. At present rural conch shell producers/suppliers are struggling to market their products and services due to various reasons. Rural manufacturers are facing serious problems about technical and marketing knowledge. They are also ill-informed about modern marketing issues like quality, delivery schedule, packaging, after-sales-service, etc. The paper suggests that if proper measures are not taken to help the artisans and provide support to them, then the beautiful art will have to face destruction.
Uttam Sarkar. Nature, problem and prospective of conch handcraft industry in Murshidabad district of West Bengal. International Journal of Social Research and Development, Volume 5, Issue 1, 2023, Pages 19-25